Journal Entry (Week 15)- Madonna

Questions

• Why has this artist been so successful? What are her key sources of sustainable competitive advantage?
• What strategy directions could the artist pursue over the next ten years to continue her commercial success?

Fierce Madonna reigning queen of Pop

Madonna as the name strikes is a queen of pop and will always reign as one. Her ability to generate music for any era be it back at 80's, 90's or today, she is a sensation when it comes to music. Her chameleon like character allows her to adapt and create songs that becomes hit. She is even able to transform her image and portrayed in public allowing her to gain array of fan. What is portrays becomes the trend, bringing in fashion to her followers and business to sellers.
Moreover, she has not just been fixated to Music all her life. Her involvement in other arena's of entertainment industry like going on tours, becoming a style icon, a best seller for child book all contributes to her ability to sustain in the competitive environment.

Onstage charisma, A leader

Strategic direction for Madonna

Adapted from Ansoff Matrix,1957

References:

Ansoff, I.: Strategies for Diversification, Harvard Business Review, Vol. 35 Issue 5,Sep-Oct 1957, pp. 113-124

Madonna concert Image. Inn at false creek. [Online]Available at: http://www.innatfalsecreek.com/controls/FckEditor/editor/filemanager/userfiles/Madonna-Concert-images-10-774587.jpg

Madonna hard candy concert. Just jared. [Online] Available at: http://cdn02.cdn.justjared.com/wp-content/uploads/2008/05/madonna-concert/madonna-hard-candy-concert-05.jpg [Accessed on: 7th March, 2013]