1. Can you think of an organisation that has implemented a ‘high risk strategy that has resulted in success (why was it high risk at the time and why was it a success – was it good luck or good judgement)?
2. Now, do the same for an organization who embarked on a high risk strategy that resulted in some sort of failure (why was it high risk and why did it fail– bad luck or poor judgment?)
Apple
wasn’t the company it was now. Years ago it had series of flops. Many of its
inventions were major disasters. It was in the brink of bankruptcy. It took
30 years of innovative flaws to get its products right. Its great strategy to
keep innovating may have proved risky but then once it hit the target there
was no turning back. Apple has since been producing great products like
I-phone, i-pod, i-pad, mac that have been customers favorite picks. I believe
it has all to do with good judgment of apple backed by some portion of luck.
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Sony’s Minidisk was a device that surpassed its predecessor
CD’s. It could have been a transition point between Cd’s and Mp3’s. However,
Sony Minidisk arrived in the market around the time when the trend of CD’s
began to fade. Sony Mini Disk proved a failure.
Sony is a powerful company always demonstrating its eagerness to innovate. It believes in doing its own way rather than waiting for blueprints from others and following them. Therefore, there strategy is a high risk strategy. The Minidisk could have been a success but then their poor judgment of the innovative market resulted in failure of their Minidisk. |
References:
Apple history timeline. <online> Available at: http://applemuseum.bott.org/sections/history.html [Accessed on: 26th March,2013]
11 famous Sony products ranked from worst failure to biggest success. <online> Available at: http://www.11points.com/Web-Tech/11_Famous_Sony_Products,_Ranked_From_Worst_Failure_to_Biggest_Success [Accessed on: 25th March, 2013]
30 pivotal moments in Apple's history <Online> Available at: http://www.macworld.com/article/1050112/30moments.html [Accessed on:26th March,2013]
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